Deputy Attorney Fired For Comments Made on His Twitter Account: Why Your Reputation On-Line Is More Important Than Your Net Worth

Roz Reputation image2

INDIANAPOLIS — An Indiana deputy attorney general was fired Wednesday after he suggested — among many provocative remarks on a private Twitter account and blog — that police use live ammunition to clear union protesters from the state Capitol in Wisconsin.

from the February 24th, 2011 USA Today article “Ind. official fired for remarks on Twitter” by Chris Sikich and Mary Beth Schneider, The Indianapolis Star

I absolutely agree that a new social class is emerging on the Internet.  To take it a step further, people are forming impressions just from your social and business profiles.  And once impressions are formed, they are even more difficult to change because they move into another tier called your reputation.

Your reputation is very fragile however.  Once it gets tarnished, it is so difficult to repair.  Not having a face to face opportunity, you can’t fix your demeanor quite as easily.  As human beings we are always judging others.  We ask ourselves if we like this person, do we want to do business with them, are they honorable?  And most important, can they be trusted. (Which is why photos on community sites like Facebook and LinkedIn count).

I see your net worth being determined by your ability to build a reputation that is consistent on any medium. It’s not about money but having built a negative reputation will definitely impact on your ability to generate income in the future.

Is Your Reputation Bubble About To . . . Burst?

Building a brand online and in person must be of the same fabric.  You can work 24/7 but destroy that persona by posting inappropriate comments about your company, boss, etc.  Suddenly your net worth for future opportunities have fallen by the wayside. That’s why forming relationships virtually and in person are key to your future opportunities.  Isn’t it better to have others toot your own horn than you doing it?

So, your net worth is how you build your reputation or to phrase it in another way, it’s how others perceive you.  Honor and treasure your reputation as you only have one and make sure every touch point, from your emails, voice mails, handshake, blogging articles and your perceived value are in alignment.  Think of the impact of your behavior at all times and the decisions you make.  Are you paying a huge price for being so direct that you are seen as difficult to know or work with?

I work with companies scattered across borders and have come to realize that information about you can be circulated in seconds.  Keep aware of what others are saying or writing about you. Practice extreme caution when you write or speak your mind.  You have only one chance to form a first impression and no chance when your reputation is destroyed. To prevent your reputation from being questioned, invest in building and sustaining relationships. At best you will have champions who can defend you.  In conclusion, you must have continuity in who you are online as well as offline. That’s what will define your net worth in the future.

Need further proof about the importance of your on-line persona . . . just ask Dave!

Also remember to check out Roz’s books and CDs . . .

Click here to visit the store . . .

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About Roz Usheroff

Author and Host of the PI Window on The World Show on Blog Talk Radio.

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