Kraft CEO decision reflects a “There are no small parts, only small actors” perspective

Kraft Celebrity Spotlight

“Share your success and help others succeed. Give everyone a chance to have a piece of the pie. If the pie’s not big enough, make a bigger pie.” – Dave Thomas

I have always liked the above admonishment by Wendy’s Founder Dave Thomas because it reflects a selfless, humble style of leadership that was for a time lost in the fanfare of the celebrity CEO era.

You know the bigger than life executives who upstage their product and companies to the point that they become a brand unto themselves.

Of course I am not suggesting that aspiring to leave an indelible and ubiquitous mark is in and of itself wrong.  The problem I have is when an executive actively seeks to establish his or her stardom at the expense of their organization and the people with whom they work.

For this reason when I read a May 28th, 2012 article which talked about the decision by Kraft CEO Irene Rosenfeld to relinquish a third of her business responsibilities and voluntarily leave the helm of a $48 billion organization in favor of assuming the top spot in a $31 billion spin-off, I was both impressed and inspired.

Kraft CEO Irene Rosenfeld

In a world that increasingly champions a bigger is better mantra, Rosenfeld’s move to focus her energies on Kraft’s smaller global snacks division which includes the Oreos, Cadbury, and Trident brands reflects a true attitude of servant leadership.

It also demonstrates a level of self-confidence in which the CEO is not hesitant to share the front stage spotlight.

No wonder she has been referred to as a calm, cool and classy CEO.

So what can we learn from this executive’s selfless actions?

To start, and to take a line from the world of Hollywood, there are no small parts, only small actors.  In other words, whatever role you have within your organization, do it with both a passion and integrity of purpose, and your brand will stand out like a bright beacon in the night.

This in turn will firmly establish you as a team player, while building creditability and trust with people at all levels of your company.  It is from this position of positive branding that opportunities for growth and career emerge.

30

Advertisements

Tags: , , ,

About piblogger

Author and Host of the PI Window on The World Show on Blog Talk Radio.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: