The Air Supply Factor: Making Jobs . . . Out of Nothing At All!
As a result, I believe that it is up to you as the employee to create the job you want, to identify what the company is missing and what the company needs and be that.
Brittany Binowski in her June 8th, 2012 Forbes article “How To Create A Career Path When Your Job Doesn’t Have One”
Like the chorus from a hit song by Air Supply, today’s competitive and uncertain market demands that employees create their jobs out of nothing at all. Specifically, there is no such thing as job security or occupational certainty. You have to instead seek out ways that your unique abilities can contribute to a positive outcome for your organization. And to do this, you must look beyond the traditional job descriptions of the company to find and likely create a new position.
This, as one senior pharmaceutical industry executive insightfully put it, is reflective of the new age of transactional engagement.
As highlighted in my upcoming book Bullet Proof Your brand, the advent of transactional engagements means that you have to view your career as a start-up company of which you are the CEO. This also means that you will now need to see your work as a temporary assignment rather than long term employment. In fact, the changing corporate landscape is one where individuals are no longer tied to one employer but instead to those requirements and opportunities that lend themselves to best showcasing and complimenting their talents.
So what’s your unique ability? What are you known for? Why do people seek out your advice?
These are all important questions in which the answers will serve as the basis for you to create your new position within your present company. This exercise will also open up avenues of opportunities with other organizations if and when the need arises. The second round of layoffs at companies such as Nokia, who last week terminated 10,000 employees, suggests that this need will for many, likely arise sooner rather than later. So along the lines of the Boy Scout admonishment, you had better be prepared.
Of course the preparation process only starts with asking and answering the three questions listed above. You also need to assume the role of both a problem identifier and problem solver, and vocalize your observations to those in power.
This for some will present what might at first appear to be a monumental obstacle in that it requires a willingness to do something that you may not have done before, which is to step up and stand out. But as the CEO of your personal company, this is part of your new job description.
Beyond being prepared, you also have to be vigilant. Have you built up a network of contacts that can alert you to changes within your current company and/or new opportunities in the market as a whole? As a start-up CEO you have to recognize the fact that building relationships and a meaningful rapport with others is the surest way to keep your fingers on the pulse of a changing marketplace.
The key is to always be proactive in terms of looking for ways to serve the interests and needs of others. Or to put it another way, do not wait for opportunities to come your way. They may be intercepted by your competition. Be proactive, trust your instincts and act as your best CEO .