What value do you bring to your relationships? (Part 2 of 2) by Roz Usheroff
. . . to find success and fulfillment you must understand who you are, what your unique value is to your business, and adopt an entrepreneurial mindset of continually marketing yourself and your expertise.
The above brief excerpt from my book The Future of You! Creating Your Enduring Brand provides what I believe are the key tenets for building not only an enduring brand, but enduring success.
In essence, to bring value to your relationships you need to first understand who you are and more specifically for what you stand. Once you have ascertained your personal value system, you can then better identify your unique abilities or talents in terms of how you can apply them to have a positive impact upon those with whom you associate or seek to serve.
Finally, you have to proactively look for ways to be of service to others. This requires what I call an entrepreneurial mindset.
It is this latter point upon which I will focus today.
In Part 1 of this series I had made reference to a comment by Ruth Stafford Peale, the wife of The Power of Positive Thinking author Norman Vincent Peale, of the importance of finding a need and filling it. So what does it really mean to find a need and fill it?
Powerful and insightful in its very simplicity, it reminded me of an article by Jon Hansen titled “Rosslyn Analytics: Find a Need and Fill It!” In the article, Hansen lamented the fact that the true meaning of this axiom is surprisingly and consistently overlooked by the majority of organizations.
Referencing a number of companies within the high tech sector, Hansen pointed to Robert Spiegel, the author of Net Strategy (Dearborn, 2000 ) and The Shoestring Entrepreneur’s Guide to Internet Start-Ups (St. Martin’s Press, 2001), to support his position. Specifically Spiegel’s assertion that the majority of companies that “failed did so not because they were bad ideas, but because they didn’t solve anyone’s problem.”
While Spiegel concluded Hansen believed that “Many of the technology ideas were brilliant,” it means very little at the end of the day “unless you can demonstrate a need that is getting met by these products, technology and ideas.”
To me this redefines or perhaps expands upon what it means to be entrepreneurial. Specifically, you can have the entrepreneurial courage and passion to pursue your vision, but you also have to make certain that what you are doing aligns with your organization’s or clients current needs, otherwise you will ultimately fail. This is at the heart of the Peale challenge to find a need and fill it.
Over the years I have seen many careers take an unexpected turn toward the unemployment line. The reason was also fairly simple. The individuals, while experienced and talented, had lost sight of how their unique abilities were valued by the organizations for whom they worked. In other words, they lost sight of how they solved their company’s or client’s problems and thus failed to make an indelible and enduring mark. In essence, they failed to build a legacy based on filling a tangible need.